For this project, I imagined that I was working for Flash Foxy—a women’s climbing festival that takes place in Bishop, California and Chattanooga, Tennessee. The festival consists of about 300 women and a weekend full of clinics and climbing. Due to COVID-19, the climbing festival in Bishop, California is canceled this year. I didn’t see any information on the Flash Foxy website regarding the Tennessee festival, but I imagine it is canceled too.
I decided to pretend that I was advertising a possible Bishop, California 2021 climbing festival—to get climbers excited for the upcoming year.
For my Instagram posts, I decided to use pastel colors and focus on the women aspect of the festival. I chose to advertise the 2021 festival and the Flash Fox company in general. For Pinterest, I used a simple design just to advertise the festival in general, without a specific year attached. I wanted to keep it simple since people scroll through Pinterest posts quickly and it is extremely visual. For Twitter, I pretended that my one post was from the previous month and decided to have a shout-out about Earth Day—since the climbing community strives to respect nature and the rock that we climb on. I also wanted to engage followers by asking them their opinion on a festival in 2021. I also chose to advertise the festival here. For Facebook, I wanted to keep continuity with Instagram so I used the same background for both platforms. I continued to draw attention to the possible 2021 festival.
Instagram:
Facebook:
Twitter:
Tweet #5: Climbing and eating? Eating and Climbing? Imagine mixing food and climbing into one festival? Tell us your festival ideas and maybe you will see it in next years Women’s Climbing Festival!
Pinterest:
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